Top 5 Beauty Trends

Beauty Trends
  1. Skincare is hot

Skincare is on fire and has become very popular recently. Facial skincare makes up a good chunk of the beauty industry as a whole.

Glowing skin without having to wear makeup and the obsession with preventing wrinkles and other signs of aging is driving this craze. With the recent craziness people need something therapeutic. Many people consider skincare practices therapeutic, which has contributed to the hot trend we are seeing.

Products like moisturizers, cleansers, serums, and exfoliants have done exceptionally well. The demand for collagen and vitamin C, has also grown as these ingredients have become buzzwords in the industry.

  1. Natural beauty products is the way to go

People are becoming more conscious of what they put in and on their bodies. Undesirable chemicals and filler ingredients create havoc on a variety of fronts, which include ingredients that are less than desirable for the person using them along with hurting the environment. Keep in mind that what is not absorbed by our bodies goes back into our water systems.

Unfortunately, many people do not care, but that trend is shifting and those who do care are looking for alternatives. Some people make it a point to only use products that would be safe to eat.  There has been some controversy as this trend has businesses marketing tactics called “greenwashing3,” which is when products are labeled as “natural,” “clean,” “green,” or “eco-friendly,” even if they are not, which have taken advantage of consumers looking for natural products.

  1. The evolving hand sanitizer

Hand sanitizers are typically not considered a beauty product, but beauty companies have taken the initiative to take them to the next level and have added them to their product lines.

Since alcohol is a major component of effective hand sanitizers, the products are known to leave hands feeling dry. That’s why moisturizing hand sanitizers created a very large business opportunity growth in 2020.

To serve this growing demand, some major beauty companies have incorporated moisturizing ingredients into the disinfectants leaving hands soft and nourished.

  1. I’ve got “Maskne”

Wearing a mask, especially for long periods of time, can cause breakouts, or mask acne (“maskne”). Don’t worry there are ways to prevent it!

In addition to wearing special masks, skin and beauty experts are urging people with maskne problems to get serious about their cleansing routines by using a mild cleanser and gentle exfoliant relatively often. Your face wash should cleanse away dirt, oil and bacteria to help treat and prevent breakouts. Look for cleansers that say “oil-free” on the label. It’s gentle enough to use every day yet powerful enough to help you see clearer skin in as little as one week. Lastly, don’t forget to treat your face mask just like you do with your face. For those of you who use reusable cloth face masks, the scoop is to wash it after every wear using hot water (unless otherwise recommended) and a gentle detergent. Remember that harsh detergents have the potential to make things worse.

An education in Esthetics or Cosmetology at Cameo Beauty Academy will not only help you gain a career, but it can become your passion to help others.

Contact us if you are interested in applying to our cosmetology or Esthetics program and learn more about the beauty industry 

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